In May this year, Tmall Global Taobao Channel launched a new version of its page. The channel added weekly content columns such as "Detective", "Global Insight", and "Brand Discovery" to explore overseas top products, as well as more overseas trends, lifestyles, overseas brand stories, etc.
Source: Baidu Information
In recent vol In the 27th session, Tmall Global Brand Discovery released the brand story of GanoExcel Red Dot, a professional Ganoderma lucidum brand from Malaysia, telling how the brand innovated Ganoderma lucidum categories and became the trend choice of contemporary young people.
Source: Tmall Global
Since 1983, the pioneer of fresh Ganoderma lucidum
As early as 1983, Mr. Leow Soon Seng, a Malaysian mycologist of Chinese descent, began to study glossy ganoderma. He found that most of the glossy ganoderma products on the market were rough processed products of glossy ganoderma, which were backward in technology, time-consuming and labor-intensive to eat, and their nutritional value was greatly reduced. Mr. Liao realized that the glossy ganoderma industry needed a new reform.
In 1996, Mr. Leo Soon Seng led the GanoExcel Red Spot research team to find a way to extract ganoderma lucidum fresh in vacuum and low temperature through cross research of dozens of disciplines such as genetics, molecular biology and organic chemistry.
Source: Baidu
The spore content of Ganoderma lucidum is more than 90%, and it is fresh extracted within 24 hours after picking. In order to ensure high nutrition, high purity and high activity, a fresh ganoderma lucidum with a weight of about 90 g is only extracted about 3 g of organic fresh ganoderma lucidum after 40 times of concentration, which breaks through the limitations of traditional processing of ganoderma lucidum, such as pollution, freshness and non absorption, and opens the era of fresh extraction of ganoderma lucidum in the ganoderma lucidum industry.
Source: Baidu
Ganoderma lucidum coffee is popular in Europe and America, entering the Chinese market
Back in 1997, in an experiment, Mr. Leo Soon Seng accidentally found that the bitter taste of freshly extracted ganoderma lucidum was similar to the bitter taste of coffee. As a coffee lover, he had the idea of combining organically extracted ganoderma lucidum with coffee, which led to the birth of ganoderma lucidum coffee.
In Chinese traditional culture, ganoderma lucidum is often regarded as the top grade. Modern times have deified it and gradually separated it from the public life. GanoExcel Red Dot guides young consumers to establish a scientific understanding of ganoderma lucidum, so that people can more understand its value outside the medicinal scene. Therefore, they choose a coffee track that is growing rapidly and popular with young people.
GanoExcel has successfully opened the young market in the United States with Ganoderma Coffee as the stepping stone. Young people who use coffee as their daily drink like this Ganoderma lucidum coffee with a healthy and fat reducing label very much, which is popular in Europe and the United States.
Source: GanoExcel Red Dot official account
In 2017, GanoExcel Red Dot Ganoderma Lucidum Coffee entered China through the cross-border e-commerce model. In 2020, the online sales platform for GanoExcel coffee drinks has exceeded 5.4 million cups, and has been listed in the top 1 of the 618 and 11th Double Ninth lists of imported black coffee this year for many times. It has been listed in the Global Top 100 New Products of Tmall Global in 2022, making it a unique hit in the coffee industry.
Source: Tmall Global
Three series of more than 100 kinds of products, all kinds of brands of Ganoderma lucidum
After the invention of the core raw material of organic fresh ganoderma lucidum, GanoExcel Red Dot Brand has successively developed three series of more than 100 kinds of products, namely, ganoderma lucidum beverage, ganoderma lucidum dietary nutritional supplement and ganoderma lucidum daily use, and has entered more than 100 countries and regions. With technological innovation, it complies with the consumption trend of "health" and "joy", so that contemporary young people can enjoy ganoderma lucidum more conveniently.
