Recently, the list of Tmall Global's 2022 Top 100 Global New Products jointly selected by Tmall Global's global buyers, 8 leading anchors, 50+global lifestyle experts, 1500+senior overseas shoppers and authoritative media was released. The list not only reflects the current popular import consumption track, but also shows the import consumption trend of the Chinese market
Top 100 Global New Products of Tmall Global 2022
Source: WWD International Fashion News
GanoExcel Red Dot Fresh Ganoderma Lucidum Black Coffee, with its ingredient advantage of "Fresh Ganoderma Lucidum+Coffee", was successfully included in Tmall Global's 2022 Top 100 New Global Products, presenting a new consumption attitude of contemporary young people.
Red Dot Ganoderma Lucidum Black Coffee Selected into Tmall Global Top 100
This is not the first time that GanoExcel Red Spot Fresh Ganoderma Lucidum Black Coffee has entered the list of Tmall. During the Double 11 activity this year, GanoExcel Red Spot Fresh Ganoderma Lucidum Black Coffee has respectively won the Top 1 of the Double 11 Hot List, Hot List, Praise List and Repurchase List of Imported Instant Black Coffee, winning the first battle. At the earlier 618 large-scale activity nodes, it also entered the list of Tmall's import related categories for many times, which is sufficient to prove its high popularity and recognition in the domestic market.
Double 11 Tmall List
GanoExcel Red Dot Fresh Ganoderma Lucidum Black Coffee broke out of the tight encirclement and achieved great success. Behind its beautiful achievements, it is the market competitiveness of the brand and products that has been accumulated continuously.
New ingredients: fresh ganoderma lucidum+coffee, the choice of young people
GanoExcel red spot fresh ganoderma lucidum black coffee uses organic fresh ganoderma lucidum+coffee powder. In order to retain the highly active nutrients of Ganoderma lucidum, GanoExcel uses the industry's advanced vacuum low-temperature fresh extraction technology to manually pick the 90 day fresh and mature ganoderma lucidum, which is extracted fresh for 24 hours and concentrated 40 times. A box of Ganoderma lucidum black coffee is equivalent to 1.6 fresh ganoderma lucidum. The fresh extracted ganoderma lucidum is rich in more than 400 active ingredients, such as ganoderma lucidum polysaccharides, ganoderma lucidum triterpenoids, etc., and is easily soluble in water, greatly improving the human absorption rate.
1 box ≈ 1.6 strains of fresh ganoderma lucidum
In recent years, with the rise of consumers' personalized and self pleasing demands, the emotional investment of "please yourself" has become the reason for many people's consumption. According to relevant data, the proportion of "please yourself" consumption in online shopping of Chinese consumers has reached 57% in 2020, and in the three years from 2018 to 2022, the annual proportion of "please yourself" consumption has reached nearly 60%. Focusing on "fresh Ganoderma lucidum", GanoExcel's red dot products are different from other products in the market with their unique ingredients, and around the product highlights of zero sugar, zero fat and low calorie, which is in line with the pursuit of contemporary young consumers for health, self-discipline and high-quality life.
Source: WWD International Fashion News
At the same time, affected by the epidemic, people pay more and more attention to health issues. Compared with instant Yueji consumption, consumers prefer long-term Yueji investment. They are willing to spend on things and products that are physically and mentally healthy and relieve stress, so as to improve the quality of life.
Source: WWD International Fashion News
GanoExcel Red Spot Fresh Ganoderma Lucidum Coffee is facing the current hot consumption trend, and the continuous accumulation of brand and product potential has built a stable moat, and has also received more and more enthusiastic market response.
