After GanoExcel entered the Chinese market, it officially launched the Chinese name "Red Dot" and upgraded its brand from multiple dimensions such as brand vision, product value and service experience.
In 2017, it entered China as a cross-border e-commerce model
GanoExcel Red Spot began in 1983 and is a global professional Ganoderma brand. In 2015, it expanded its market to more than 100 countries and regions such as the United States, Australia, Colombia, the United Kingdom, Singapore and so on.
In 2017, GanoExcel set up a wholly-owned subsidiary in Hong Kong, China, and authorized the Hong Kong subsidiary to enter the Tmall Global platform, open GanoExcel's overseas flagship store, deliver goods from the novice bonded warehouse, and officially enter the Chinese market in the cross-border e-commerce mode.
New brand image talks to China's young market
Before entering the Chinese market, GanoExcel fully understood through research that the new generation of consumers have scientific and rational consumption concepts, have strong demand for health products, and are more willing to try new things.
According to the data of an e-commerce platform, during the 618 period of 2020, the post-90s and post-00s will become the main force of health care products consumption, and the active users will increase by 126% year on year.
Considering that more post-80s and post-90s young consumers can better identify the GanoExcel brand, after entering the Chinese market, GanoExcel officially launched the Chinese name "Red Dot". The word "Red" not only includes the advantages of producing near the "Equator", but also includes the advantages of Ruyi "Red Ganoderma lucidum" strain. "Point" represents the essence of fresh Ganoderma lucidum extract.
At the same time, "red point ganoderma lucidum" is homophonic to "eat some ganoderma lucidum", hoping that consumers will integrate healthy habits into their daily life. The introduction of Red Dot Chinese brand name better fits the reading habits of Chinese consumers.
In terms of brand vision, GanoExcel has also carried out a new upgrade of the LOGO. The overall color of the Chinese version of the LOGO is a combination of red and white. Red represents vitality and health, while white represents safety and nature. The overall LOGO gives people a feeling of lightness, brightness, youth and vitality.
New brand image talks to China's young market
Before entering the Chinese market, GanoExcel fully understood through research that the new generation of consumers have scientific and rational consumption concepts, have strong demand for health products, and are more willing to try new things.
According to the data of an e-commerce platform, during the 618 period of 2020, the post-90s and post-00s will become the main force of health care products consumption, and the active users will increase by 126% year on year.
Considering that more post-80s and post-90s young consumers can better identify the GanoExcel brand, after entering the Chinese market, GanoExcel officially launched the Chinese name "Red Dot". The word "Red" not only includes the advantages of producing near the "Equator", but also includes the advantages of Ruyi "Red Ganoderma lucidum" strain. "Point" represents the essence of fresh Ganoderma lucidum extract.
At the same time, "red point ganoderma lucidum" is homophonic to "eat some ganoderma lucidum", hoping that consumers will integrate healthy habits into their daily life. The introduction of Red Dot Chinese brand name better fits the reading habits of Chinese consumers.
In terms of brand vision, GanoExcel has also carried out a new upgrade of the LOGO. The overall color of the Chinese version of the LOGO is a combination of red and white. Red represents vitality and health, while white represents safety and nature. The overall LOGO gives people a feeling of lightness, brightness, youth and vitality.
After GanoExcel Red Dot entered China, it took "fresh ganoderma lucidum" as its brand positioning and "fresh ganoderma lucidum is easy to absorb" as its brand Slogan, committed to breaking the traditional impression of consumers on ganoderma lucidum products, and became a light health care good thing for more and more young people to plant grass with the characteristics of freshness, nutrition, convenience and easy absorption.
The brand upgrade of GanoExcel Red Dot not only closes the gap with young people, but also rejuvenates the domestic ganoderma lucidum industry. The leap from the era of ganoderma lucidum rough processing to the era of fresh ganoderma lucidum means that it has a positive and far-reaching impact on the entire industry.
