Recently, the Tmall platform released the category ranking list during the 2023 Spring Festival non-closing event, which was sorted according to the sales volume and sales amount. As of January 24, GanoExcel bare spot fresh extract ganoderma lucidum (water extract) was on the top 1 of Tmall's imported ganoderma lucidum hot list.
Source: Tmall List
It is understood that GanoExcel Red Dot's fresh Ganoderma lucidum coffee products have also been among the top 1 of Tmall 618 and 11.11 imported instant coffee for many times. GanoExcel Red Dot has once again won the recognition of the market and consumers with its pioneering "fresh ganoderma lucidum" as the core ingredient.
Source: Tmall List
What is fresh ganoderma lucidum?
Fresh ganoderma lucidum, which is different from the traditional dry ganoderma lucidum, ganoderma lucidum wall-broken spore powder and ganoderma lucidum extract, adopts the vacuum low-temperature fresh extraction technology and has the characteristics of high nutrition, high purity and high activity.
At present, the Ganoderma lucidum products on sale in China mainly include Ganoderma lucidum slice, Ganoderma lucidum spore powder, Ganoderma lucidum extract and other rough processed products. During the process from picking to processing, the active ingredients of Ganoderma lucidum itself are seriously lost, resulting in low absorption and utilization of the finished products.
After investigating the limitations of the current Ganoderma lucidum rough processing products, GanoExcel Red Spot, a professional Ganoderma lucidum brand, combined with a professional scientific research team, found a method of vacuum low-temperature fresh extraction of Ganoderma lucidum through the cross research of dozens of disciplines such as genetics, molecular biology, organic chemistry, and broke through the defects of traditional processing of Ganoderma lucidum, such as pollution, freshness, and non-absorption. The organic fresh ganoderma lucidum cultivated in red spot has a spore content of more than 90% and is extracted fresh within 24 hours after picking. An organic fresh ganoderma lucidum fruiting body weighing about 90g, and only about 2.25g of fresh ganoderma lucidum was extracted at last.
From ganoderma lucidum slice, ganoderma lucidum wall-breaking spore powder, ganoderma lucidum extract, and then to fresh ganoderma lucidum, through continuous upgrading and innovation, further realize the category iteration and lead the development of the whole ganoderma lucidum industry.
Focus on young consumer groups to break the brand circle
Traditionally, ganoderma lucidum is a nourishing health product. The consumer group is mainly middle-aged and elderly. Young people rarely contact and eat ganoderma lucidum in daily life. However, with the continuous rise of the health industry, young people's demand for healthy, nutritious and convenient products is also expanding. According to the "Generation z Nutrition Consumption Trend Report" released by Xinhua News Agency and JD Health and other institutions, in 2021, the average annual average cost of each urban resident is more than 1000 yuan for health care, with the largest number of young consumers aged 18-35, accounting for 83.7%. Obviously, this generation of young people is becoming the main force of health care consumption.
Based on this new consumer market trend, GanoExcel focuses on young consumer groups, and focuses on "convenience", "freshness", "nutrition" and "health" in the creation of fresh ganoderma lucidum (water extract) products. The ingredients are natural, free of any additives, soluble in water and easy to absorb, rich in more than 400 effective active ingredients such as ganoderma lucidum polysaccharides, ganoderma lucidum triterpenoids, etc., which can eliminate free radicals by regulating SOD enzyme in the body, Let young people meet the needs of anti-oxidation and anti-aging in a fast-paced life.
At the same time, GanoExcel Red Dot has also set up an official small program to provide health guidance for the customized exclusive dietary recording tool and professional dietitians to meet the needs of users in an all-round way, thus capturing a group of self-pleasing, high-viscosity young consumers, and gradually breaking the traditional impression of the public that ganoderma lucidum belongs to middle-aged and elderly health care.
The transformation of the new consumer market trend also brings greater challenges to the ganoderma lucidum industry. The outdated traditional ganoderma lucidum products with low nutritional value have long been unable to meet the needs of young people. GanoExcel Red Spot improves the utilization rate of ganoderma lucidum itself through continuous upgrading of technology, and extracts ganoderma lucidum, so that more young people can accept and eat ganoderma lucidum, setting off a new trend of health preservation and adding new vitality to the ganoderma lucidum industry.
