At 8:00 p.m. on October 24, the first pre-sale of Tmall's Double 11 started on time. With the full opening of the carnival, as of 10:00 a.m. on October 28, according to the official data released by Tmall, GanoExcel Red Dot Fresh Ganoderma Lucidum Coffee won the Top1 1 of the Tmall's list of imported instant black coffee's Double 11 hot selling list, hot selling list, praise list and buy back list, and won the first pre-sale of Double 11 this year!
Tmall List
At the same time, in this year's "Double 11" star live broadcast, Hu Bing, a leading figure in the fashion industry, also vigorously planted this GanoExcel red spot fresh ganoderma lucidum coffee on the live broadcast. During the live broadcast, consumers continued to buy more, so that the product was sold out immediately after the link was launched. The scene was extremely hot.
Double 11 Hu Bing Live Studio
During the live broadcast, Hu Bing showed his fans the details page of Tmall Mobile, and the picture showed that the red dot glossy ganoderma coffee won the first place in the hot sales list of imported instant black coffee.
Double 11 Hu Bing Live Studio
In recent years, as the coffee boom continues to rise, domestic coffee brands, large and small, have emerged one after another. According to the consulting data of Ai Media, in 2021, the coffee market in China will be about 381.7 billion yuan, with more than 300 million consumers; It is estimated that the domestic coffee market in China will maintain a growth rate of 27.2%, far higher than the global average growth rate of 2%. Behind the promotion of market scale, capital has also attracted the entry of new and old players.
However, in the domestic coffee market, where the competition is fierce and the homogeneity is serious, how does the Chidian Fresh Ganoderma Lucidum Coffee break the circle gradually and become the leader in the coffee category?
Fresh Ganoderma lucidum+coffee, the key ingredient
Different from ordinary coffee on the market, GanoExcel red spot fresh extract ganoderma lucidum coffee has 120mg organic fresh extract ganoderma lucidum, a box of ≈ 1.6 strains of fresh ganoderma lucidum, in addition to coffee, which is mainly used to regulate intestinal flora and reduce fat healthily.
The organic fresh extract ganoderma lucidum adopts the advanced vacuum low-temperature fresh extraction technology to manually fresh pick the 90 day fresh and mature ganoderma lucidum fruiting body, carry out 24h extraction, vacuum low-temperature concentration at 50 ℃, vacuum low-temperature freeze-drying at - 40 ℃, and finally form a sterile powder, which can be dissolved in 3 seconds and has a high gastrointestinal absorption rate.
Vacuum low-temperature fresh extraction
According to the data, GanoExcel red spot fresh extract glossy ganoderma coffee contains simple ingredients, only fresh extract glossy ganoderma and arabica coffee beans, no additional addition, natural ingredients, 0 sugar and 0 preservative. For other coffee and tea drinks containing trans fatty acids and fat powder, it is more popular with contemporary young people.
Ingredients of Red Dot Ganoderma Coffee
Invented in 1997, the brand value continues to accumulate
The hot coffee market is also accompanied by the continuous growth of emerging coffee brands. Different from these emerging brands, GanoExcel Red Ganoderma Lucidum Coffee has been running on the coffee track for 25 years. As early as 1997, Leo Soon Seng, the founder of GanoExcel Red Dot, a Malaysian Chinese mycologist, discovered in an accidental experiment that coffee and fresh Ganoderma lucidum had the same taste. Therefore, the two ingredients were combined and the Red Dot Ganoderma lucidum coffee was born.
Ganoderma Coffee was invented in 1997
With the continuous expansion of the market scale, GanoExcel Red Spot Fresh Ganoderma Coffee has entered the markets of Southeast Asia, Europe and the United States and countries from Malaysia. In 2017, it entered China through the cross-border e-commerce model. According to statistics, in 2020, GanoExcel online platform sold 540w cups of GanoExcel coffee drinks, which has become a unique hit in the coffee segment.
5.4 million cups sold in 2020
Healthy fat reduction, leading a new lifestyle
At the moment when the coffee category is constantly updated and iterated, coffee is not only a commodity, but also an expression of life attitude. Coffee consumers not only have the characteristics of youth, but also want to achieve a healthy, self-discipline and high-quality life through coffee.
GanoExcel Red Dot Fresh Ganoderma Lucidum Coffee focuses on 0 sugar, 0 fat and low calorie, which can be more effective in body management when combined with exercise and fitness behaviors. It is reported that GanoExcel Red Dot Fresh Ganoderma Lucidum Coffee was once planted by head fitness anchor Liu Genghong. Many Liu Genghong boys and Liu Genghong girls have also joined the ranks of fat reducing sports. Get his black coffee of the same style.
Recommended by Liu Genghong
At the same time, on the basis of healthy fat reducing products, GanoExcel Red Spot Fresh Ganoderma Lucidum Coffee also meets the needs of young consumers to pursue cost-effective, easy to carry, pay attention to the freshness and nutrition of product ingredients, so as to open the young consumer market more quickly and seize the minds of young people.
In the pre-sale stage of the Double 11, the core reason behind GanoExcel's achievements in winning the list is that GanoExcel Red Dot Ganoderma Coffee conforms to the trend of the times, meets the needs of young people, and thus enhances young consumers' love and trust in the brand.
